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July 8, 2008

Make your presentation instantly successful

Here's one way to instantly please your audience: Title your workshop accurately.

When people sign up for your training or your conference session, they have already developed expectations based on the title and description of your presentation.

By not accurately describing what you'll be talking about, you're automatically setting up some audience members for disappointment, and even resentment.

Participants want relevant and applicable information. Make sure your audience can make an informed decision about attending your workshop, so that the material is useful to them and not a waste of their time and money.

2 comments:

  1. Oooooooh yes! This is a pet peeve of mine. I've been to one too many workshops that have nothing to do with the title.

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