
The list includes:
1. Being unprepared
2. Overselling the story
3. Saying too much
4. Saying too little
5. Speaking hypothetically
6. No line in the sand
7. Being combative
8. Being dishonest
The rest of the details are at the MMMM.
Thanks to Joan Stewart, the Publicity Hound, for the heads up on this article.
For more on handling interviews (and being the interviewer), check out these previous posts and articles:
Prepare your guests beforehand
Prepare yourself for an interview
What happens when you're misquoted?
Your Media Moment: Give a Successful Interview
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