tag:blogger.com,1999:blog-35758167.post2075015820457078826..comments2023-10-25T05:20:10.712-07:00Comments on Speak Schmeak: Concrete cerealLisa Braithwaitehttp://www.blogger.com/profile/11515770110437411408noreply@blogger.comBlogger2125tag:blogger.com,1999:blog-35758167.post-11022768204659005062010-09-13T09:35:40.556-07:002010-09-13T09:35:40.556-07:00Thanks, Jessica. I'm a pretty lazy shopper, as...Thanks, Jessica. I'm a pretty lazy shopper, as are probably most people, so I appreciate a concrete message on my cereal. And as an audience member, I also appreciate a concrete message!Lisa Braithwaitehttps://www.blogger.com/profile/10203279973932837403noreply@blogger.comtag:blogger.com,1999:blog-35758167.post-89711369562825495682010-09-13T05:06:16.257-07:002010-09-13T05:06:16.257-07:00Great point, Lisa, and a fantastic example of how ...Great point, Lisa, and a fantastic example of how to tailor your content to your audience - explain it in their terms! Grams and numbers are meaningless to most shoppers, but as you have stated, most should be able to compare it to an egg.<br /><br />Presenters should always be thinking of ways to communicate their messages effectively!Jessica Pynehttp://www.m62.netnoreply@blogger.com