Over on the BPS Research Blog, the question was "What kind of person blogs?" The answer, "The neurotic kind." But only neurotic women...
"Rosanna Guadagno and colleagues asked over three hundred students about their blogging habits and asked them to complete the now industry-standard Big Five Personality Inventory.
Around 20 per cent of the students blogged, mostly about their personal experiences. Among female students only, those who scored highly on neuroticism (i.e. anxious, insecure characters) were more likely to blog. This is consistent with work on internet usage that also found an association with neurotic personality types, but only among women. The researchers surmised that nervous women may blog to 'assuage loneliness or in an attempt to reach out and form social connections with others.'"
"Among both men and women, those who were more open to experience were also more likely to blog - perhaps unsurprisingly given that blogging is a relatively new phenomenon and given that this personality dimension is associated with creativity."
Well, I'll have you know that, after reading this, I went and took the Big Five Personality Inventory, and my score on neuroticism was LOW. So there, BPS.
Of course, they're talking about college-age bloggers who blog their personal experiences, not those of us who blog for our businesses. But it's an interesting finding, no?
For the full article, go here. Take the Big Five Personality Inventory here.