Seth Godin starts off his recent post "Do you have 16 boxes?" by saying,
"Your career is not a boat. Neither is your business.
A boat with even a small leak is going to sink. You, on the other hand, don't need to be perfect to succeed. Imagine that you have a 4 x 4 grid to fill with assets. If it's a business, it might be location, reputation, staff, offerings that are in high demand and a sector that's robust... if you're doing it for yourself, it might include your resume, your network, your skill set, etc."
If you're one of those people Seth mentions who is panicking because one of their boxes is "out of whack," worrying that "none of our customers have any money," or, "in this bleak economy, we'll never make a sale," I'd like you to think about adding public speaking to your boxes.
Offering talks on your expertise to local organizations is a free and easy way to get the word out about your product or service. Build your business by including public speaking as one of your marketing efforts.
In addition, improving your speaking and communication skills will help you feel more confident when approaching buyers, negotiating with vendors, speaking to the media, dealing with your customers, clients and partners, and promoting your business in just about any setting.
You're an expert in your field, right? When you share your expertise as a speaker, you become known as an expert outside of your field and in the community at large.
If you're looking for an affordable way to promote your business, this is it. And if you're not entirely comfortable speaking in public, or you don't know how to begin creating a presentation, I can help.
Instead of focusing on the "sore box," focus on making public speaking one of your strengths, and strengthening your business in the process.