November 5, 2009

How useful are you?



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When reading this post by Scott Ginsberg, I was struck by how similar his tips for making money are to tips for giving a successful presentation. Check it out...

"9. Revenue is the aftershock of usefulness.

If you want to make money, make something that people need. If you want to make money, make something that replaces something. If you want to make money, make something that doesn’t require explaining. If you want to make money, make something that helps people say goodbye to something they hate.

If you want to make money, make something that makes people stop, sit up, notice, and yell into the kitchen, “Hey honey, look at this!” If you want to make money, make something that solves people’s expensive, urgent, pervasive and relevant problems. If you want to make money, make something that saves people time and frustration. If you want to make money, make something that is appealing to more than just yourself and your two roommates.

If you want to make money, make something worth making a series of YouTube videos about that people will (actually) watch instead of rolling their eyes and deleting from their inbox when their mom sends it to them. If you want to make money, make something that people never realized they wanted – but after trying it – can’t possibly imagine surviving without. How useful are you?"

How about this:

If you want to give a successful presentation, give information about something that people need.

If you want to give a successful presentation, share resources that help people say goodbye to something they hate.

If you want to give a successful presentation, offer content that solves people’s expensive, urgent, pervasive and relevant problems.

If you want to give a successful presentation, provide solutions that save people time and frustration.

If you want to give a successful presentation, deliver material that is appealing to more than just yourself and your two roommates.

And so on...

It stands to reason, then, that if you give successful presentations, you might also make more money in the process! Meeting the needs of the audience, making yourself useful, providing relevant tools and resources... This is a win-win situation for everyone involved.

How can you be more useful?

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