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I was reading a marketing e-book the other day by Barbara Wayman of Blue Tree Media, and this simple tip struck me:
"Remember, the best PR techniques don't do anything if you don't actually use them."
Yes, it seems obvious, but I can relate. I've read lots of marketing and PR blogs, newsletters and books, but I don't always follow through with implementing what I've learned. So maybe I know what I'm supposed to be doing, but if I'm not doing it, then there's no benefit to my business.
How many of you read this blog, my newsletter, my e-books and handouts and enjoy what you read... but never apply it? I'm encouraging you today to find one tip, one piece of advice that has resonated with you, and go do it. Today! Okay, or tomorrow, since for a lot of you it's already afternoon.
And I'll do the same -- I'm going to send out a press release today to a local media outlet about my upcoming group coaching program.
All the training and education in the world means nothing if you don't apply it. It's as simple as that!
(And if you want some great marketing tips, sign up for Barbara's newsletter here. You'll also get the marketing tips e-book I was telling you about.)