series of commercials for Mutual of Omaha. They're about people's "moment of clarity... a defining moment where you gain real wisdom -- wisdom you can use to change your life."
I like this concept both as a speaker and as an audience member. As a speaker, I look for aha moments to help me improve as a speaker and coach and to grow in my career. As an audience member, I look for aha moments provided by speakers with great insight and passion.
Some of these commercials are particularly moving. I can only link to the page, not to an individual commercial, but check out the young woman on this page, Stacey, with the title "Sobriety opened my eyes."
Your stories may not bring tears to your audiences' eyes, but can be authentic and powerful in their own way. Funny? Great. Embarrassing? Awesome. Horrifying? Go for it.
Use your stories the way the people have in these commercials, to instruct and inspire with your own aha moments.
I shared a big aha moment in my panic attack series... my aha being that, not only is it okay for people to know that I struggle with panic attacks, but that I can actually help others who are dealing with anxiety, because of my own experience.
Have you had an aha moment that could be part of your next presentation? Please share in the comments!