|Kathy Shields' cinnamon roll cake at Savoy Cafe|
As I stepped up to the counter, Kathy saw me and invited me into the kitchen to show me her fresh-from-the-oven cinnamon roll cake. We chatted for a bit as she cut a slice and put it on a plate for Paul. She told me that she always cuts out a piece from a fresh cake before she puts it into the case, so the customers can see what's inside. It seems that customers are more likely to purchase a piece from an already-cut cake rather than a whole one. The interesting things one learns from trial and error in business!
It made me think (of course) of what we do as speakers. Audiences (our customers) also seem to prefer a speaker with a piece cut out in order to get a glimpse of our "insides."
When a speaker is too perfect, it's more difficult for the audience to relate to them and their message. But when a speaker shows some vulnerability, some imperfection, the audience realizes we're human, too. And if we can do it (whatever "it" may be), they can do it, too.
Are you a speaker who obsesses about being perfect, or are you a speaker who values connection over perfection?
And the cinnamon roll cake? It was as good as it looked!
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