April 20, 2012

A visual that fits in your pocket



If you've been reading my blog for a while, you may have seen a post I wrote in 2008 about Wayne Pacelle, the President and CEO of the Humane Society of the United States. He visited The Ellen Show to talk about Proposition 2, the Prevention of Farm Animal Cruelty Act.

One thing I like about Wayne Pacelle is his ability to concisely state his issues. Here's a quote from the recent show:

"We need to be good to these other creatures because they're vulnerable. We have all the power in the relationship with animals, and how we handle ourselves is a test of our humanity. We can be cruel or we can be kind. And I say we need to be kind."

I also like the way he uses examples to help make issues concrete, for an audience who has never seen animal cruelty up close. In his initial visit in 2008, he used an example where he had the audience imagine a piece of 8 1/2" x 11" paper folded into thirds to explain how tiny and cramped the living space is for a laying hen in a factory farm.

In his visit this week, there was a breaking story about an undercover investigation at a factory farm, and this time he had the piece of paper in his pocket! Watch the video:



How can you make your examples simple, concrete and small enough to carry around in your pocket?

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