May 10, 2012

The one thing an entrepreneur can't hand off to someone else



If you're an entrepreneur, you wear many hats. You are responsible for all the aspects of your business, whether you like it or not. You started your business because you saw a need or felt a passion for something, and you wanted to serve others with your product or services.

Then you find yourself doing the marketing, PR, bookkeeping, web design, ordering, research, social media, writing, data entry, and actual making or delivery of your product or service. And, let's be honest, it can be pretty overwhelming.

But you don't have to do it all, right? Eventually you start handing off these duties to experts, employees, contractors and in-person or virtual assistants who can do them better, faster and more efficiently. Now you can focus on the part of the work you love, and you can focus on making money!

But hang on a minute...

There's one thing that only works if you do it yourself. It's the one marketing activity that you can't hand off to someone else: Speaking about what you do.

Who's going to speak for you when you're an entrepreneur? An assistant? Sure, sometimes you can send a staff person in your place, but it's just not as effective. People want to know YOU, because YOU are your business.

So let me ask you these questions (and please, ask them of yourself):

1. Why do you go to such lengths to avoid public speaking?

2. Why do you spend so little time creating your presentations?

3. Why do you make public speaking the last priority on your list when it's FREE and you are almost guaranteed to find new customers and clients?

You are an expert in your field, so why not get out in the community and use public speaking strategically to promote your business?

When you're in business, public speaking isn't a one-time thing you do at a conference or a networking event, and then it's over. It's a critical ongoing aspect of your business, and a valuable tool for meeting people, putting your ideas out into the world, and becoming known as an authority. You do it again and again, you get good at it, and you build a reputation.

When you're in business, cultivating your speaking skills and becoming visible as a speaker and expert is one of the absolute most effective ways to grow.

Everything about starting and running a successful business is part of a vast learning curve. Speaking is no different.

So why not make the investment to develop your expertise, take the time, learn to do it right, and use speaking to build your business?

Contact me now for your free consultation. Let's DO this!

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