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"Here's another marketing term I'm sick of: 'Pulling [some say 'peeling'] back the curtain.' I get the concept here, but can't you think of a different way to say it? I have e-mails from SEVEN different coaches right now using this expression in their sales copy. Come on, be original!"
And a couple of days before that:
"It's official. I'm sick of the term 'juicy' to describe anything but food (okay, 'juicy details' is still acceptable). My inbox is full of Internet marketers calling their workshops and content 'juicy,' their info 'juicy,' and their conversations 'juicy.' They're not. They're NOT JUICY. So stop it!"
(Maybe I get a little too bent out of shape, but I subscribe to a lot of newsletters, and it gets really old.)
We all have our gripes about the way others use the English language: clichés, overused buzzwords, poor grammar and spelling, etc. And any time something like this comes up in a discussion forum or social media thread, it's inevitable that the comments will be endless and scathing.
So I want to propose something different here. Let's actually come up with some fresh alternate expressions. Right here in the comments.
I decided, in response to a networking group discussion about the topic "Is the elevator pitch dead?" to start using the phrase "professional introduction" instead of "elevator speech," which seems outdated and inaccurate to me.
I'm posting a couple of expressions and words below that came up in the Facebook discussions as generally annoying and overused. Can you think of a better, more interesting, or more compelling way to say the same thing? Let's put our creative brains to the test!
1. Pulling back the curtain
Some of the comments on Facebook actually found this to be a perplexing expression, since most of us grew up with The Wizard of Oz, and pulling back the curtain to expose the charlatan behind it is not a good business reference. However, what they really mean is "Reveal the secrets to running a successful business." That kind of pulling back the curtain.
2. Juicy (for anything not food-related)
3. Yummy (for anything not food-related... typically about something luxurious like fabric or yarn, but I've seen it used even further out of context)
4. Submit your burning questions
5. Explode (as in, "Your business will explode," or "Explode your profits!")
6. Epic (kind of reminds me of surfer talk, like "gnarly")
And a few tried and true that are just a bit stale:
8. "For less than the price of a cup of coffee per month, you can join (donate, help, etc.)"
9. Stay tuned
Any you'd like to add? Feel free! (And here's a blog post by Lisa Stewart specifically on the use of "yummy.")
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