Which is why I found this ad that plays during "Major Crimes" to be so clever. At the end of the scene, there's some imagery of police lights and sticky notes on a whiteboard tracing the timeline of a crime. The following text plays over the images:
"Great cases are solved by innovative thinking... Great cars are designed by it."
There's a voiceover while the Major Crimes, TNT and Volvo logos are shown: "Major Crimes on TNT is presented by Volvo."
Then the Volvo commercial begins. Unfortunately, I'm unable to find this clip online, so you'll just have to imagine it.
It's a very clever and original transition from TV show to commercial, actually making a connection between what we've been watching and what advertisers would like us to watch next. (If you DVR your shows like I do, you probably wouldn't watch the commercial anyway. But because it doesn't go straight to commercial, this transition caught my eye and kept me engaged for an extra few moments.)
In public speaking, transitions are like the links in a chain, connectors between our ideas. They keep the audience intrigued and interested enough to keep listening for what's coming next, and they help your content flow and make sense as one cohesive package. Here's a post I wrote about ten ways to transition to your next idea.
Are you making these connections for your audience?