Even though television is a visual medium, I don't find most commercials as visually compelling as they could be. There's also very little originality in how most advertisers are telling and selling their stories.
This one caught my eye, however, and I bet you can guess why. It reminds me of a simple image-based slideshow that enhances what the speaker is saying by conveying the emotional impact of her words. And by emotional impact, I mean that there are a variety of emotions triggered by the images, that help to "sell" her story.
Without the images, you don't get the full impact of what the narrator has experienced. The images fill in the blanks as though she were telling you her story in much more detail. The images are, in a way, a shortcut to understanding what she's been through, giving her story an emotional heart.
If you can't see the video on this page, click here to view on YouTube.
Are you using compelling visuals to make an emotional impact on your audience and help sell your ideas, or are you still dwelling in the dark ages of bullets and paragraphs of text?