But before they take the stage, each one takes a swig. Of Diet Coke.
I laughed when I first saw this commercial, because taking a swig of Diet Coke is the last thing I would recommend doing before going onstage to speak or perform.
For two reasons:
1. You very likely do NOT need caffeine when you're already hyped up on adrenaline. Caffeine is just going to make you more nervous and jittery. No thanks.
2. You also very likely do not need to BURP when you're speaking or singing, which is exactly what's going to happen when you're drinking a carbonated beverage right before performing.
I'm really not sure what their message is here. Is it that you need the caffeine to get through the next challenge? It's certainly not that Diet Coke is going to relax you and help your nerves.
Whatever the message is supposed to be, please take my word for it: Caffeine and carbonation is only going to make things worse for you onstage!