August 23, 2015

Storytelling in 30 seconds - can you do it?



It's been a while since I posted about a TV commercial (ah, the beauty of the DVR), but here's one I came across recently that perfectly demonstrates the concepts of concise, compelling and clear storytelling. The message is delivered in 30 seconds, through visuals, music and exactly two spoken sentences.

Can you be this concise, compelling and clear in your messaging? Can you paint a picture with a few words and some visuals? I dare you to try!

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