The passion! The enthusiasm! The contagious excitement!
Of course I'm talking about Virgania Horsen's Hot Air Balloon Rides commercial. Something's missing here, but what? Authenticity? Audience connection? Credibility? Sincerity? All of the above? Watch the video and tell me if you'd take a balloon ride with Virgania.
If you can't see the embedded video, watch it at NBC.com.