There's a commercial I hear daily on local radio that fails to convince me to buy their product. To summarize their key points:
>> When you buy paint from other stores, it's probably been sitting on the shelf at the manufacturer, then at the distributor, then at the store for a long time. Wouldn't you prefer to buy fresh paint?
We use a special technology that allows us to make your paint as you order it so you can have fresh paint every time.
We're a paint store, not a paint department.<<
Right now, as this ad stands, I would not be inclined to buy the product. Something critical is missing here that is absolutely necessary when promoting your business.
What do you think is missing? Please leave your thoughts in the comments and I'll be back tomorrow to follow up!