We saw a lesser-known local band perform recently at a community event. Bub was intrigued, and stopped by their table to buy their self-produced CD (with a hand-drawn cover) for $5.
As we were standing at the table buying the CD, the band's singer came over and introduced himself. He thanked us for buying his CD, and engaged us in conversation. We learned a little more about the band and had a nice chat.
The members of the band are high school and college students; they've only been together for a little over a year. Yet they've already learned one important thing about performing: You have to make the audience feel special.
Without an audience, a performer doesn't exist. The audience deserves our appreciation, our acknowledgement, our thanks.
Spend some time before your presentation talking with audience members. Instead of running off to your next appointment afterward, stick around and build some relationships.
Bub is going to be more inclined to seek out this band's performances, now that he has a personal connection, and he's already planning on buying their new CD when it comes out.
No matter how small a group, no matter how small a purchase, the connection you make with your audience members is infinitely valuable and critical to your growth and success as a speaker. Make sure they know it.