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My doctor is always thinking about how to put his patients first.
When I met with him Wednesday about changing my allergy medication, he suggested one that might work better for me and told me where I could buy the generic version for the lowest price in town.
He referred me to another doctor and gave me the inside scoop on how I could get an appointment right away and not have to wait a month.
He clarified incorrect information a pharmacist had given me with clear and understandable language.
He wasn't promoting himself, his medical group, or a pharmaceutical company.
In this brief appointment, my doctor gave me more value than many business people I work with, and many speakers.
He wasn't in a hurry to tell me what he wanted to tell me.
He listened to my needs and gave suggestions accordingly.
He freely shared resources that I wouldn't have known about otherwise.
This is plain-old good customer service, and it doesn't matter if you're a doctor, speaker, sales clerk, bank teller, software engineer, marketing guru, life coach, artist, manufacturer or server: This is the minimum you should be providing your audience or client.
When's the last time you experienced really great customer service? It stands out, doesn't it? Do you stand out like this?