November 19, 2009

Make it personal



Download audio here.



A Twitter user asked the other day if her followers preferred purely "on topic" tweets or if they liked some personal tweets that help you get to know the tweeter. Her replies all said the same thing: they liked a mix of business and personal tweets so they could get to know the tweeter a little. And several people mentioned that Twitter is about building relationships.

Public speaking is the same way (in fact, I might argue that you're public speaking every time you post a tweet!). If you stand up in front of an audience and recite facts, figures and data, your audience will learn a few things, but they won't connect with you personally.

The personal connection is what makes them want to know more, want to follow up with you, want to tell their friends and colleagues about you. When they can relate to you as a person and feel like they know you a little, they're more likely to recommend you to others.

People like to have relationships. They like to feel connected. Remember this when you tweet and when you speak.

Hey, are we Twitter friends yet? Here's my profile!

4 comments. Please add yours! :

Lee Pound said...

Hi Lisa,

This is a very important post because part of creating emotional connection in our writing and speaking is making it personal. One of the best ways to do this is to use stories that illustrate your points and showcase your passions.

Lisa Braithwaite said...

Thanks for your comment, Lee. Personal stories are definitely one of the best ways to reveal yourself!

Linda Menesez said...

I so agree with this post, Lisa. I've been to lectures where the personal quality of the speaker is absent. The audience hears the information that is given, but there isn't any way to feel connected. Other times, I've gone to hear someone, and I've come away thinking that we were given a glimpse of the speaker as a real, multidimensional human being. At those times, there's a sense of a shared relationship, no matter how brief.

Linda

Lisa Braithwaite said...

Thanks, Linda. You're so right about how even a brief shared relationship is still a relationship!

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