In this video by Moneyfingers, Inc. founder Chris Haddad, he gets right to the point of engaging your audience:
"You can't bore me into buying your stuff. I don't care how many times you try to give me some incredible fact, it's not gonna get me to pay attention."
Watch below to hear about what he calls "Punched in the Gut Storytelling," a technique he recommends for copywriting, and I recommend for public speaking!
Forward to 4:17, or just click here, which will take you directly to the 4:17 mark on YouTube (the whole video is really worth watching, though).