Here's an inspiring message for a Friday morning. Four things stood out to me as I watched Ashton Kutcher's speech from the Teen Choice Awards (video's at the bottom of the post):
1) It's short but sweet.
Remember: You do not need a lot of time or a lot of words to get your message across. Kutcher's message is delivered in under five minutes. Was it too short for you? Was there something missing? Did you not have enough time to understand what he was trying to say? Nope. He said what he needed to say concisely, clearly and with no question as to his meaning. And he even recaps his three points at the end!
2) Stories carry the message.
In under five minutes, Kutcher delivers his three points through stories of his own life and lessons he learned when he was still "Chris." Yep, you can still fit stories into a short speech!
3) It's relevant to the audience.
Kutcher knows his audience: teenagers and young adults. What do they care about? What can he talk about that will mean something to them and also convey his points and his message?
When he says "Opportunity looks a lot like hard work," maybe he doesn't get the kind of cheer he does when he starts to talk about what's sexy, but these young people are hearing from a successful actor what he did to achieve success in a highly competitive and dog-eat-dog industry. What young person doesn't want to hear that? (And those jobs sound a lot like jobs these young people have probably had.)
4) It's emotional.
Kutcher's clearly speaking from the heart. He uses humor. He shows his distaste for the marketing of "sexy." He's animated and impassioned. He uses his face, his body, his words and his voice to express authentic emotion. This is how you make an impact on people.
Do you care that his gestures are not polished and rehearsed, or that he spends some time twisting his fingers together? Are you offended that he's pointing his finger at the audience? Were you horrified that he said, "Like" and "You know?" I bet you didn't even notice most of these things (unless you're in the biz, like I am, and it's your job to notice.) Because who really cares when a powerful message is delivered so succinctly and so passionately?
Take a look and share your thoughts in the comments!
Not seeing the video? Click here to go to YouTube.