March 3, 2007

Product/service pricing online

I took a leap a few months ago and posted all my rates on my website. I had heard both pros and cons about this practice.

Pros: Everything is up front, what you see is what you get, no need for people to go through extra steps to contact me about my pricing.

Cons: The obvious - some people see fees and freak out before they have a chance to talk to me and find out how I can help them.

Personally, I hate going to a website, looking at all the product or service information, and then having to fill out a form for someone to call me about pricing.

First of all, I do not like to waste my time on the phone with salespeople. Second, I really hate to take the time to talk to a salesperson only to find out that the product or service is astronomically out of my price range.

I feel resentful that I had to spend so much time inquiring about something that, had I been able to glimpse the prices online, I would have known I couldn't afford. In two seconds.

People don't like talking about money. Posting rates also takes care of that discomfort, although payment, when it's due, what forms I take, and so on will still come up. Maybe making that first step easier for people helps.

So, going with my own gut feeling about this, I posted my rates. I'm curious to hear other opinions on this. Am I taking a huge risk by posting my fees? Or do you appreciate businesses who are upfront with you about what their products and services cost?

I will say this: I've gotten more clients since my rates were posted. Coincidence? I have no idea.

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3 comments. Please add yours! :

Anonymous said...

I happen to like when rates are posted. As you said, you can tell at a glimpse if you can afford it, and, if not, if it's something you are really seeking, you can then budget it accordingly (without having to deal with the company hounding you with follow ups!).

Anonymous said...

I don't post my fees on my site because I like to be able to make my pitch. And it's not a big deal to contact me, I respond to all emails, personally.

Lisa Braithwaite said...

Thanks for the feedback, ladies. Anyone else want to share?

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