May 13, 2008

Preaching to the choir

It's always exciting to talk to people who are already on our side, understand our topic and are motivated to learn more. There's a sense of connectedness and synchronicity, but sometimes it doesn't feel like there's as much significance in speaking to this kind of group, because they already "get it."

We call this "preaching to the choir," and it's frequently seen as a less desirable pursuit than reaching out to and persuading those who are more of a challenge. I wrote a little about this when I asked, "Which audience do you like better?"

Preaching to the choir, however, allows the "choir" to gain more insight, develop deeper understanding, and to better articulate the topic, cause or issue to those not in the choir, and thus, spread the message.

Just make sure you include ways for your choir to take your message further; you can even make your call to action include a specific request to spread the word.

Make use of your choir to reach more challenging individuals, and preaching to the choir will become a more practical and rewarding pursuit.

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2 comments. Please add yours! :

Unknown said...

Preaching to the choir is one of the hardest things to do! My experience has always been that it is much easier to talk to people who don't know what you should be saying vs. people who know exactly what you should be saying!

Lisa Braithwaite said...

That's an interesting perspective, Brandon!

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