December 27, 2008

Optimism -- pass it on


A young boy walks onto the baseball diamond with his bat, balls and glove.

He proclaims, "I'm the greatest hitter in the world!"

He tosses the ball three times, swings, and misses each one.

"Strike three..." He looks dejected.

Suddenly, his face lights up.

"Wow! I'm the greatest pitcher in the world!"

Tagline: Optimism -- pass it on.

For the full version of the spot, watch here.

Who couldn't use a little more optimism? I know I can.

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