February 6, 2015

P.S. It's about the money

In 2012 I wrote a post harshly titled, "I don't care about your dreams." I was making the point that when Project Runway contestants suggested that they should go to Fashion Week because they "... had always dreamed of being a fashion designer," they were way off base. The audience (and Project Runway producers) doesn't care about your dreams. They want to know how you're going to make their life better.

Fast forward to this week's American Idol episode: Hollywood Week.

Singers were asked why they think they should be the next American Idol, and there was plenty of the same "I deserve it because I'm unique," and whatnot. Until Loren Lott took the stage.

Lott: "I'm the next American Idol because I think that I can make American Idol a lot of money."

JLo: "You're speaking the language right now."

See that? Maybe that's not what the audience wants to hear, but it sure is what the American Idol producers want to hear! It's a business, not a dream factory. Loren gets that.

Here's to a contestant who actually gets the point. Give the audience what they want by being an engaging performer. Give the producers what they want by being marketable. And in return, you get what YOU want! (Well, we'll see if she gets what she wants, but at least she has the right attitude!)

Watch Loren Lott's Hollywood Week performance here:

Are you an entrepreneur or professional who's looking for better results from your speaking? Are you hoping to build credibility and visibility for your business or cause? Tired of just "getting by" and ready to deliver truly engaging and powerful presentations? Click here to learn about 1:1 coaching with me!

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