August 19, 2021

Does Tom Brady even eat bread?

Have you seen the new Subway commercial featuring Tampa Bay Buccaneers quarterback Tom Brady?

The dialogue goes like this:

Brady: This new turkey Cali Fresh is incredible
Stephen Curry: You even eat bread?
Brady: Steph, it's a commercial.

I don't follow Tom Brady, so I wasn't aware of his dietary choices and lifestyle. But Curry's question, "You even eat bread?" made me look it up.

Turns out Tom Brady has his own diet plan called the TB12 Method, that came out in a book in 2017.

Summarized on the Healthline website, "The Tom Brady Diet encourages eating minimally processed, whole foods and restricting processed ones. It recommends avoiding foods deemed inflammatory or acidifying and includes a few additional rules."

One of the rules is avoiding gluten.🍞🥖🥪

Hence Steph Curry's question.

Whether or not you find this endorsement hypocritical, there's something you can take away from this commercial to improve your presentations.

👉🏼Always anticipate objections.👈🏼

When you give a presentation, there will likely ALWAYS be someone in your audience who is critical of your message, who doesn't believe you, who has some concern about your topic.

Most of the time, the people who object to your message or ideas won't speak up. This means they're stewing, resistant, or at least distracted by their own objections... and they're not fully engaged with you.

Sometimes they will speak up, and you can plan in advance to have answers to their questions.

Or, you can build the objection into your presentation, by saying something like "I know some of you are probably thinking 'this won't work' or 'I've already tried it,' and let me address that."

When you KNOW there are objections, don't wait for the audience to bring them up. Build them into your presentation; acknowledge the audience's concerns and show them you've done your homework.

Brady's response to Curry's question about eating bread, "it's a commercial," doesn't really answer the question "Why is Brady endorsing something he doesn't eat?" He might as well have said, "I got paid." I'm going to go out on a limb and say his critics were not satisfied by that answer.

But the point I want to make here is that Subway built in the objection by having Steph Curry ask the question. It's the question on the minds of everyone who sees the commercial and knows about Brady's restrictive eating habits.

At least in a presentation, you have time with your audience to address objections. This commercial clearly doesn't say enough, and Brady is being called out all over for this endorsement.

Just remember: There will always be someone who objects to your message, your ideas and your methods, so don't be caught off guard.

At minimum, be prepared to address objections from audience questions, and ideally, 🛠build🛠 objections into your presentation so your audience knows you get them.

On The Everything Page you'll find everything you need to build visibility, credibility and influence through engaging presentations that move your participants into action: freebies, low-cost products and courses, and 1:1 coaching!

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