October 2, 2022

Don't wait for things to happen. Make things happen.

Don't wait for things to happen. Make things happen.
I read a post recently that said "It makes me sad that nobody invites me on podcasts, I have so much value to offer."

Sometimes it feels like you're at the world's mercy. Like everyone is invited to the party except you. ๐Ÿ˜ญ

But you do have control over at least one thing: your own actions.

When I'm not getting speaking inquiries or my previous clients don't need me at the moment, I have actions I can always take.

1️⃣ I make offers. I tell people what I do and invite them to find out more. This can be in the form of social media marketing where I post links and calls to action, or it can be in the form of reaching out to people who've inquired in the past and letting them know that I have a program that might be a good fit for them.

2️⃣ I research and apply for speaking engagements. There are a LOT of conferences and podcasts out there and most of them have some sort of application process. You can Google ""speaker rfp" or "speaker request for proposals" and find many many options. You can also Google "podcast guest application." (My Speaker Proposal Hacks Pack can help once you find the ones you want to apply for!)

3️⃣ I create my own programs and products. You don't have to develop a whole podcast or a whole conference. Record videos or audio sharing value and expertise and put them out to the world for free, or create your own products that people can buy.

My business is a mix of corporate training, conference speaking, 1:1 coaching and self-paced DIY programs. I never put all my eggs in one basket and I don't sit around waiting for someone else to invite me to their thing.

I'm not saying it's easy. And I'm not saying that putting myself out there creates instant business. I feel sorry for myself sometimes; it's human nature!

Entrepreneurship is a long game. Know that when opportunities "fall into your lap" it's often from the relationships you've created over time.

Just last week I received three training inquiries:

๐Ÿ‘‰๐ŸผOne from a previous training client

๐Ÿ‘‰๐ŸผOne from someone who's followed my work for a long time and has found a possible speaking slot for me

๐Ÿ‘‰๐ŸผAnd one from someone I spoke to months ago and now has an opportunity I might be a good fit for.

I also received three coaching inquiries:

๐Ÿ‘‰๐ŸผOne from a previous client who has a new speaking engagement that she needs help with

๐Ÿ‘‰๐ŸผOne from someone I've been connected with for years who just now needs my help

๐Ÿ‘‰๐ŸผAnd one from someone I don't know who found me on Google.

There are factors at play like fees, budgets, topic fit and timing that mean maybe not all of these will work out.

But it demonstrates that taking action—playing the long game, building relationships and making yourself visible—does work. If not immediately, then eventually!

Next time you're sad that you haven't been invited to the party, go ahead and find another party and ask for an invitation! And while you're at it, plan your own party and YOU make the invitations! ๐Ÿ’Œ 

On The Everything Page you'll find everything you need to build visibility, credibility and influence through engaging presentations that move your participants into action: freebies, low-cost products and courses, and 1:1 coaching!

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