Back up your statements

I also recall a statement made by a young girl in the 2000 Nike commercial: "If you let me play sports, I will be more likely to leave a man who beats me." As much as we all wished this were true, there was no research to support this claim.
I learned back then that if you can't back up your statements with legitimate research, you better not make those statements. It's hard enough earning credibility as a speaker, especially when your topic is controversial. If you're not sure about a statistic or fact, double-check it. Don't lose credibility over something as basic as fact-checking.
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