December 2, 2009

Images: Say more with less

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I came across this graphic (by Headcase Design) in a recent issue of Time Magazine. The article was about the Ares I rocket and, as you can see, the graphic was used to show the size of the rocket.

A football field. The Statue of Liberty. The Ares I rocket. A simple juxtaposition of three elements gives us a clear picture of the size and scale of the machine. Even if there were no words in this image, you would still understand everything about it.

Reaching the top of the stairs at the stadium where I work out, I turned to look at the football field. I clearly saw, in my mind, the rocket stretched out over the length of the field.

Simple, yes. Memorable, yes. Predictable, no!

Click on the image to expand it.
Click here to read the Time Magazine article.

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